Social media has given rise to a new breed of influencer who’s focused on all things money. Dubbed “finfluencers,” they use platforms such as YouTube, TikTok, and Instagram to share personal finance tips and hacks. While some of these personal finance influencers gear their content toward adults, others are helping kids learn about money one bite-sized piece of content at a time.
Key Takeaways
Personal finance influencers use platforms such as TikTok, YouTube, and Instagram to share money tips and hacks.
A number of personal finance influencers gear their content to appeal to kids and teens who may be curious about money and how it works.
When finding personal finance influencers for kids to follow, it’s important to know the red flags to watch out for.
Setting parental controls can help to filter out content on social media platforms that may be inappropriate for kids.
Top Personal Finance Influencers Kids Follow
Personal finance influencers are people who use their following on social media to educate others about money. While some finfluencers are finance professionals, others may be ordinary people who’ve learned about money the hard way, through trial and error, then share that knowledge with others. Here are some of the top influencers who offer content for kids, tweens, and teens.
Spencer Hochhaus @spencerhochhaus
Follow on – TikTok, YouTube
Tips on – Making money, saving money, finance basics
Spencer Hochhaus is a personal finance expert who’s amassed a following of nearly 500,000 on TikTok. He shares videos on teen finance topics, including how to make money as a teenager, tips for saving money, and how to start building credit as a teen.
Taylor Price @pricelesstay
Follow on – TikTok, Instagram
Tips on – Side hustles, saving, financial freedom
Taylor Price is a young twentysomething with a TikTok following that’s over one million strong. She creates content that’s all about financial empowerment for teens and twentysomethings who want to get ahead while living life without debt.
Callum Carver @callumcarver
Follow on– TikTok, YouTube
Tips on–Side hustles, building wealth, making money
Callum Carver is a finance TikToker who calls himself “The MoneyMan.” This influencer breaks down topics such as how to start investing as a teen, ways teens can make money, and how to get on the path to building wealth from a young age.
Kids need to be at least 13 years old to set up a TikTok account, an Instagram account, or a YouTube account of their own.
Sonny Fazio @realtalkstocks
Fazio is a TikTok influencer who shares content for teens and college students who are interested in learning how to invest in cryptocurrency. Teens can also get tips on how to start side businesses and make money to save and invest.
Sara Finance @sarafinance
Follow on–TikTok, YouTube
Tips on–Side hustles, investing
Sara Finance is a Canadian TikToker and YouTuber who offers tips on side hustles, earning extra income, and investing. She breaks down how she makes nearly $100,000 a month as a twentysomething by developing multiple streams of income.
Personal finance influencers must disclose affiliate relationships and/or sponsored content to their followers.
Queenie Tan @investwithqueenie
Follow on– TikTok, Instagram
Tips on–Achieving financial independence
Queenie Tan is a 25-year-old from Australia who’s on a mission to become financially independent and teach other young people how to do the same. Much of her content is focused on different ways to save money, though she also talks about how to get started with investing.
Vivian Tu @yourrichbff
Follow on–TikTok, Instagram, YouTube
Tips on–Saving, investing, freebies
Vivian Tu has a background as a Wall Street trader, and she leverages that knowledge to share her best advice on saving and investing for young people. She also shares plenty of money hacks to help young people maximize their savings and make extra cash on the side.
Setting up parental controls on social media can help you to filter out content that may be inappropriate for your kids or teens.
How to Spot a Finfluencer Fraud
While there are plenty of finfluencers who offer legitimate advice, parents should be on the lookout for money fakes and scammers. Here are some of the red flags that might suggest an influencer isn’t what they appear to be:
Little interaction. A large following can suggest that a finfluencer is legit, but you should consider how much interaction that person’s content is getting. If they have lots of posts but hardly any views or comments, it could suggest that their follower base is largely composed of bots rather than real people.
Promises that are too good to be true. Personal finance influencers may use buzz words in their content to get views and attract followers. Be wary of finfluencers who frequently use terms such as “zero-risk,” “guaranteed return,” “get rich quick,” or “make money in your sleep,” as these may simply be clickbait to help drive traffic.
A lack of proof. A reputable finfluencer should be willing to back up their claims with proof. For example, if a twentysomething TikToker claims to have already saved $1 million for retirement, they should be able to show evidence of how they did it. If not, it may be best to advise kids to take their tips with a grain of salt.
The hard sell. Becoming a personal finance influencer can be a great way to make money if you’re able to earn from ad revenue, sponsorships, affiliate marketing, or selling your own products. However, an influencer who’s always in selling mode or frequently seems to push certain products may have ulterior motives other than helping kids and teens learn about money.
What Is a Personal Finance Influencer?
A personal finance influencer is someone who shares money tips and advice through social media platforms. These influencers may be active on such platforms as TikTok, YouTube, Twitter, and Instagram and use their finance-related content to build a following.
How Do You Become a Personal Finance Influencer?
Cultivating a following on one or more social media sites is key to becoming a personal finance influencer. You don’t necessarily need a professional background in finance, but you do need to be able to create content that’s engaging and shareable in order to attract an audience.
Is It Legal to Give Financial Advice on Social Media?
It’s not illegal to give financial advice on social media, but there are some legal requirements that finfluencers must meet. Specifically, personal finance influencers are required to disclose affiliate relationships or sponsored content, so that their followers are aware that they may receive compensation for recommending certain products or services.
The Bottom Line
TikTok, YouTube, Twitter, and Instagram are helping kids become financially savvy at an early age, which can set them up for financial success as adults. Parents and kids who are interested in money—teenagers, tweens, or younger children—may find that watching finfluencer content together can be a great way to get a conversation about money flowing. Who knows? The next Gen Z finfluencer could be growing up in your very own family. Just remember that, before dropping a like or follow, it’s important to do a little background research on a personal finance influencer to make sure they’re legit.
The sky is brilliant blue, the streaks of white clouds betraying no trace of the thunderstorms from the night before, when a tornado touched down near Chicago.
A group of teens huddles around a plot at Alice’s Garden in Milwaukee filled with tidy rows of onions, hot peppers and herbs. A tray of colorful petunias and marigolds sits off to the side.
“Why do we need bees?” asks Shane Woodruff, one of the group’s adult leaders that day.
Woodruff plucks bits of the herbs, rubs them between his fingers and passes them around the group, asking the teens to smell the aroma and guess what each is. After identifying thyme, rosemary and dill, the group gets to work.
Takiyah Dates, 15, and Emahriyah Jackson, 13, gently loosen purple and pink petunias from their containers and nestle them into the turned-up soil. Later this week, they’ll get their first paycheck.
“Don’t try to spend a lot at once,” Takiyah says of her approach to money. “You buy what you need before you buy what you want.”
Emahriyah Jackson, 13, plants flowers in Alice’s Garden as part of her summer job with Running Rebels Community Organization. Ashley Luthern / Milwaukee Journal Sentinel
The teens are part of an expanded summer jobs program from Running Rebels Community Organization. For many, it’s their first time earning a paycheck, and their mentors want to make sure they learn how to manage money, too.
“If at the end of this, all you got is some new clothes, then we didn’t do our job,” Victor Barnett, the Rebels’ founder and co-executive director, told the group at the start of the summer.
The Rebels’ jobs program joins a growing movement in Milwaukee to boost financial education for kids and teens. Earlier this year, Milwaukee Public Schools added a personal finance course as a graduation requirement, putting it among only a handful of large urban districts in the country to do so.
Daeshawn Matthews, 15, asks Phil Krull, his team leader, if he can purchase $5 worth of bottled water for his coworkers from a friend who is selling them on the corner of West Fond Du Lac Avenue at Johnson Park in Milwaukee. Krull allows it and retrieves the waters for the boys. Ebony Cox / Milwaukee Journal Sentinel
Twenty-one states require high school students to complete a personal finance class to graduate, according to the most recent report from the Council for Economic Education.
Wisconsin is not one of them.
In 2017, state lawmakers did require school districts to adopt financial literacy academic standards. It’s up to each district to decide how to implement them, leading to a wide variation across the state.
In some districts, a teacher trained in personal finance teaches a stand-alone course. In others, the material is sprinkled in economics, business and technology, or family and consumer science classes.
It’s essential that young people get this education, said David Mancl, director of the state’s Office of Financial Literacy within the Department of Financial Institutions.
“People are going to be dealing with money sooner or later in their lives and what they don’t know about money can hurt them,” he said.
Young people can ruin their credit rating before they even know what it is. They might rely on payday lenders or take out high-interest loans without realizing the consequences. They can go online and day trade stocks in minutes, only to lose their money just as fast.
Before they know it, they can find themselves deep in debt and struggling to pay for school, buy the car they need to get to work or qualify for a mortgage.
“The stakes are really high,” Mancl said.
Young people want to learn about money.
Yet nearly one in five 15-year-olds in the U.S. struggles with basic financial concepts, such as simple budgeting and comparison shopping, according to an international financial literacy assessment released last year.
Financial and investment firms regularly release surveys showing most parents feel uncomfortable talking about money.
“Much of that is because they themselves don’t necessarily feel like they are experts in money management,” said Melody Harvey, an assistant professor at the University of Wisconsin-Madison who studies how public policies affect financial capability.
“I imagine that most parents wouldn’t want to intentionally mislead their children or give wrong information,” she said.
The result is that most of the financial education kids get comes in school, whether as part of economics or math courses, or in the form of programming from nonprofit groups that offer investment clubs, financial mentoring for students or in-class workshops.
Carly Urban, an associate professor at Montana State University, studies financial education mandates, identifying states that require students to have some personal finance content before graduation.
“There’s definitely momentum around it,” Urban said of the requirements. “Ten years ago when I started, not many states had policies or were thinking about it. As we’ve developed the research, almost every state has tried to pass something at some point.”
Research suggests those policies make a difference.
One study from economist Daniel Mangrum found that among first-generation or low-income students who had taken such a course, loan repayment was higher, which suggests those students were more likely to have finished college and found a higher-paying job.
Another study found after personal finance education is required, credit scores go up and delinquency rates go down.
A decade ago, Urban and J. Michael Collins, a professor and financial security researcher at the University of Wisconsin-Madison, were part of the team that examined outcomes in Texas and Georgia after those states implemented a financial education requirement.
J. Michael Collins, a professor and financial security researcher at the University of Wisconsin-Madison University of Wisconsin-Madison
They looked at students’ credit reports through age 22 and found students were less likely to have a negative item on their credit report. They also borrowed more — showing they could better fill out applications for things like credit cards or a car loan — and had a lower delinquency rate on those loans than their peers in states without the graduation requirement.
“We saw that those kids who had the financial education had basically fewer mistakes in their early 20s,” Collins said.
States have differing financial education mandates and various levels of support for them, which can affect outcomes, he said.
Wisconsin’s 2017 requirement did not provide widespread funding. Instead, as a way to avoid giving an unfunded educational mandate, the measure gave districts flexibility to incorporate the material based on their finances and staffing. In early 2020, the state offered $150,000 in competitive grants with a maximum $10,000 per school to encourage more personal finance education.
“I would say both Georgia and Texas had some more teeth,” Collins said. “They were much more standardized and they invested millions.”
It’s game day at Running Rebels.
But the competition isn’t in basketball or Ping-Pong. Instead, it’s financial literacy trivia.
About 30 of the youth workers, including Daeshawn, Takiyah and 15-year-old Arrion Carter, are participating. Earlier in the afternoon, they filled out a budgeting worksheet and reviewed key concepts, such as the steps of comparison shopping to find a good deal.
Britney Morgan, the Rebels’ mentor leading the sessions, calls up three boys and three girls for the first round.
“Remember your training!” she says before launching into the first questions.
What is a budget? A budget is something to tell you where you should spend your money. What are taxes? The money that you have to give to the government.
Britney Morgan, a Running Rebels mentor, who led youth financial literacy lessons
It takes 10 full business days to get a check, it takes two minutes to spend it all.
Morgan pauses, calling it a “good teachable moment.” She explains how those who worked their full 20 hours will see $400 listed on their biweekly paycheck, their gross earnings, and their check will be for a smaller amount, perhaps around $350, which is their net earnings.
“Get in the habit of really reading your check stubs and holding onto them,” she says. “You see how your money is flowing.”
Next question: What is a checking account?
Silence fills the room. Morgan calls on Arrion.
“You have a bank account. Sometimes you have a checking account, sometimes you have a savings one,” he answers.
Morgan goes further, reminding the group their checking account is where their spending money goes and is linked to a debit card, while savings accounts mostly have money coming in and staying in the account.
“If you like swiping that plastic,” she says of the debit card, “it will ruin your life if you are not careful. It takes 10 full business days to get a check, it takes two minutes to spend it all.”
Mickell Harrell, middle, brings up his hardest working group member, Raniyah Kleckley, 15, left, during their graduation ceremony at the Rebels’ Central branch in Milwaukee. The Running Rebels program helped teach students invaluable life skills, money management and the opportunity to have summer jobs. Ebony Cox / Milwaukee Journal Sentinel
These lessons are deliberate. Running Rebels has always hired young people, but this summer the organization launched its largest jobs program ever and made financial education a core component. Sixty-seven teens worked 20 hours a week for 10 weeks. Those old enough were paid $10 an hour, while those 12 to 14 years old received a stipend of $8 per hour.
They tended community gardens, cleaned up parks and staffed tables with COVID information during pop-up neighborhood events, all under the supervision of Rebels staff.
“Our goal is to use people from the community, and empower them to mentor people from their own community,” said Dawn Barnett, Running Rebels’ co-executive director.
Marti Diaz, Milwaukee Public Schools financial literacy teacher mentor
Having a personal finance course opens the gateway for financial freedom.
The challenges faced by staff are the same faced by the wider community. So when she noticed garnishments while processing payroll for a few staff members, she and Victor Barnett, her husband, organized financial education workshops for employees before the summer started.
“Being financially unhealthy seeps into your physical wellness, emotional, mental states of mind,” she said.
The teens at Running Rebels go to public and private schools across the metro area.
Those who are 12 and attend Milwaukee Public Schools will likely have the chance to take a personal finance course, under new requirements passed this year.
MPS is phasing in the new personal finance graduation requirement starting with three high schools, Riverside, Hamilton and GreenTree Prep. The semester-long course covers budgeting, checking and savings accounts, paying for college, credit management, investing, insurance, taxes and behavioral finance. Right now, the course is offered as an elective, but will be a graduation requirement for the class of 2026 at those schools and is expanding to 13 more schools next semester.
“Having a personal finance course opens the gateway for financial freedom,” said Marti Diaz, MPS’ financial literacy teacher mentor who is the course instructor.
Among the 477 students taking the class this fall, 75{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} are considered economically disadvantaged and 60{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} are Black, 24{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} are Hispanic, 19{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} are Asian, 3{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} white and 1{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} are multiracial.
“We talk about the history of racism in banking, the fact that there’s some predatory lending in our communities,” Diaz said.
The district plans to launch the curriculum at its remaining high schools with the last cohort starting in spring 2023. Prior to this, students “had access to personal finance education,” which had been “embedded in other courses and taught with a variety of instructional resources,” according to a presentation this fall to the board.
The district has contracted with Secure Futures, CLIMB USA and Junior Achievement to provide some personal finance lessons, but those often were units within larger courses or workshops. Fund My Future Milwaukee, which aims to open a 529 college savings account for every 5K student, also has provided financial literacy lessons at participating schools.
Now, MPS will have teachers trained on the standalone curriculum. The effort is backed by a three-year $490,000 grant from Next Gen Personal Finance, a national financial literacy nonprofit, to pay for Diaz’s salary and benefits and other program costs. The state Department of Financial Institutions with support from the Department of Public Instruction also contributed $30,000 in grant money and the district has used some COVID relief funding, too.
Marti Diaz, who teaches financial literacy at Milwaukee Public Schools, works with personal finance students, Edison Lee, right, and Mariah Jones, center, who are both seniors at Riverside High School. Mike De Sisti / Milwaukee Journal Sentinel
Tim Ranzetta, Next Gen’s co-founder, is an evangelist for personal finance education as a standalone course, rather than included in economics or other classes where teachers already have a lot of material to get through.
“It doesn’t work if it’s embedded in another course,” he said.
Others have argued it’s better to have some financial education, even if it is spread across other subjects, rather than none at all or forcing teachers who aren’t trained in the subject to teach it.
About one-third of Wisconsin’s high schools publish public online course catalogs. Using that information, Urban found about 43{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} of those 271 schools required students take a standalone financial course in the 2020-21 academic year. Another 44{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} offered a standalone course, while just over 10{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} had it embedded in other courses. Fewer than 2{1b90e59fe8a6c14b55fbbae1d9373c165823754d058ebf80beecafc6dee5063a} did not offer the material.
Nationwide, about one in five high-schoolers are guaranteed to have access to a personal finance course. But for districts that predominantly serve Black and brown students, the number plummets to 1 in 14, according to research funded by Next Gen.
To Robert Wynn, a former financial education officer at the Wisconsin Department of Financial Institutions, those statistics reinforce the importance of financial education as a matter of social justice.
Robert Wynn, founder of financial literacy nonprofits CLIMB USA and Asset Builders
If we just dealt with policy issues on incarceration, inequality, or even police brutality, you really don’t get to the core issue, which is power. And power really does come from wealth in this country.
Wynn has made it his life’s work to teach young people of color about investing and stocks through Asset Builders and CLIMB USA, which has provided investment education in MPS and activities for Running Rebels.
“If we just dealt with policy issues on incarceration, inequality, or even police brutality, you really don’t get to the core issue, which is power,” Wynn said.
“And power really does come from wealth in this country.”
It’s the last day of the Running Rebels jobs program and time for awards.
Daeshawn, whose favorite work site was Alice’s Garden, is honored for having earned the most points this summer for attendance, taking part in extra activities and having a good attitude.
He’s one of four teens asked to come onstage and take a turn at the microphone. The most important thing he learned, he says, is communication.
Dawn Barnett, right, speaks to Running Rebels graduates about life lessons and how they’re one decision away from a new life during their graduation ceremony at the Rebels’ Central branch at 1300 W. Fond Du Lac Ave. Ebony Cox / Milwaukee Journal Sentinel
Of the 67 youths who started the 10-week program, 61 finished and received a bonus $150 savings stipend for their newly opened bank accounts. United Way of Greater Milwaukee and Waukesha Counties provided $100,000 in funding for wages, saving incentives and supervision.
Takiyah, who happened to be in Daeshawn’s group, also is called up for an award for her “diligence.” This summer boosted her confidence, she says.
She opened her first bank account as part of the summer program after learning about the high fees of check-cashing operations.
“I learned that it’s best to save and not to spend all at once, and that even though you might want a lot of stuff, it’s not best to get it right then and there,” she said. “It’s best to get what you need first.”
She’s saving much of her summer earnings for college.
“This shows that I can do it,” she said. “I can work, and I can make my own money and I can do what I need to do financially for myself.”
Next Gen Personal Finance offers free online games for people of all ages. Can you make it through a month living paycheck to paycheck? Find out using Spent. Want to see the consequences of 20 years of investing over 20 years? Check out Stax. All games are available online at ngpf.org/arcade.
Running Rebels Community Organization is built on mentoring. There are opportunities for young people to get involved, for adults to mentor and for supporters to donate or contribute by purchasing items off the group’s wish list. Details available online at runningrebels.org.
Asset Builders and CLIMB USA provide investment workshops inside and outside the classroom, and other opportunities for young people and adult volunteers. More information is at assetbuilders.org and climbusa.org.
Secure Futures connects educators and volunteers to provide in-class financial capability instruction with participating schools. To learn how to get involved, go to securefutures.org.
Much has been prepared on educating your small children on how to responsibly deal with income. Many months ago, I reviewed this matter, Get ready Your Kids for Money Adulthood, in this column. Today’s column is the flip side of that discussion that is, what to disclose to your young children about your finances. For quite a few of us, speaking about our very own funds, and our estate intentions, even with grownup youngsters, can feel awkward. Even so, it is my knowledge that delaying the discussion of our finances with our little ones is a blunder.
While every relatives dynamic is exclusive, when I refer to children in this context, I’m referring to experienced children – say, higher education age and older. At this age, I can guarantee you that your kids very likely know a lot more about your funds than you assume. And nonetheless not comfortable this dialogue may perhaps be for you, it will be a lot less so for your youngsters. Your children are savvy at looking into pretty considerably anything on line. At a minimum amount, they very easily can locate the salary assortment for most employment and professions and Zillow will estimate the worth of your dwelling. You likely keep copies of brokerage statements and tax returns in files that they may well have “accidently” appear throughout. As an case in point, I have a wealthy customer who considered his college-age young children experienced no idea of their family’s wealth, despite the fact that they’ve by no means flown commercial in their life. Communicate about naïve!
It is critical for you to have an open up relatives discussion about your finances – and your child finally will discover out anyway, most likely without the need of the benefit of your explanation and advice. I consider that your youngsters need to know the specifics of your estate program, especially in link with your dispositive intentions relating to inheritances (quantity, timing, achievable constraints and problems) possibly ongoing tasks that might be requested of them relating to siblings and achievable philanthropic intentions. They also really should know if you are relying on them to assume long term obligations linked to your ancillary estate files these types of as powers of legal professional and health and fitness care proxies. Also, as you may have determined that certain obligations may well fall on some little ones and not some others, speaking about your wondering now will reduce their future speculation on issues of parental passion.
My suggestions is to structure the dialogue in progress. I counsel you consider covering various important details:
Money Situation and Retirement Programs
You’ll want to talk about your in general life style, retirement plans and how you intend to fund your retirement. Do you intend to downsize, or relocate to a senior community? I propose that you be as clear as your level of consolation permits. The dialogue also need to include things like a broad dialogue of your values, and the obligations, prospects and expectations that come with inherited prosperity.
Estate designs
Take into account reviewing the details of your will, and any trusts that now have been made, or will be produced underneath provisions of your will. As important, you should examine the underlying reasoning for your decisions. These files replicate your values and it’s vital that your kids understand of your possibilities instantly, and have the prospect to examine them with you.
It is not unusual for little ones to have unequal requirements, and occasionally we could choose to treat our kids unequally to replicate these differences, the two in the course of our life span, and as a result of our estate options. Again, it is essential to focus on your reasoning for executing so. It is unusual, and often inefficient, to have numerous kids as co-executors and co-trustees. It is improved to focus on your selections now, alternatively than have them become issue to inaccurate, and sometimes hurtful, assumptions immediately after your passing.
In preparation for this dialogue, you may want to prepare a “letter of closing wishes” that you can share with your young children. Preparing these a letter is always acceptable and beneficial. It can explore funeral arraignments and present a host of other info that will be very valuable to your family at the time of your demise. There are several on line sample letters that you can use as guides.
Crucial Paperwork and Qualified Contacts
To relieve anxieties and the long term administrative load on your children at the time of your dying, significant ailment, or the standard growing old approach, you really should arrange your economic information, relatives paperwork, and so forth. and share their area (and passwords) to make for an less difficult transition. It’s also significant that your little ones know how to get in touch with your professionals these as your lawyer, accountant and insurance policy broker, who can be of help to them.
Getting an open dialogue with your young children about your money situations added benefits both of those you and them. As a guardian, you achieve convenience figuring out that your youngsters have an understanding of your values and the foundation of your conclusions, and they gain useful information and facts that will serve them now and in the future. Your children will respect your thought. About the decades I have gained opinions from shoppers who have experienced these family members conversations they universally agreed that it was a single of the most vital discussions that they’d at any time experienced with their little ones.
The creator does not deliver tax, lawful, fiscal or expense guidance. This materials has been well prepared for informational applications only. You must consult with your individual tax, authorized, fiscal and investment advisors right before engaging in any transaction.