Dream Pops to reimagine more ‘American cult classics’ following fundraise

LOS ANGELES — Dream Pops, a maker of greater-for-you frozen novelties, has raised $6 million in funding from a roster of institutional traders, packaged food business people, superstars and professional athletes. The manufacturer strategies to use the proceeds to broaden into new item groups, like shelf-steady confections and desserts, following yr.

Launched in 2018, Desire Pops manufactures and markets plant-primarily based frozen desserts formulated with coconut milk, coconut sugar, fruits and herbs. Inspired by Colombian paletas, varieties include things like mixed berry, chocolate with lion’s mane mushroom, vanilla matcha, coconut latte, and mango rosemary. The pops element a geodesic shape developed to avert drips and sticky fingers. The organization also will make Aspiration Bites, which are poppable frozen desserts coated in vegan chocolate.

Forthcoming product or service launches will reimagine “American cult classics” with equivalent diet profiles as the brand’s core choices, stated David Greenfeld, co-founder and main govt officer of Desire Pops.

“An growing number of American buyers are craving conventional sweet treats with no all the junk, like artificial flavors, corn syrup, and sugar, driving a amount of emerging brand names to reinvent traditional merchandise, these types of as KitKat and peanut butter cups, with a health and fitness and wellness twist,” Mr. Greenfeld said. “Dream Pops is thrilled to be aspect of this movement to enable day to day consumers consume greater without having sacrificing on taste.”

Contributors to the funding round included Melitas Ventures, Dan Levitan of Maveron, Will Roush, Michael Chetrit of Chetrit Ventures, Michael Rubin of Fanatics Cam Newton, Steven Izen of Lokai, Mike Fata of Manitoba Harvest, Jake Kassan of MVMT, Scott Belsky of Behance, Mark Birnbaum of Catch Hospitality Group, Eric Emanuel Mike Heller and Dave Spencer of Talent Means, AE Ventures, and Diego Boneta.

“In this spherical, we had been keen to deliver collectively a multi-faceted team of buyers, business owners and institutions that believes in funding a challenger model that can offer you the same indulgent merchandise as confectionery heavyweights, but with 100% plant-dependent and superior-for-you ingredients,” Mr. Greenfeld explained.

Desire Pops also will use the new money to enhance producing capability, introduce new products and solutions, scale its direct-to-buyer organization and make its team. The merchandise are offered in a lot more than 3,500 retail stores nationwide.

“Our 100% plant-centered and improved-for-you treats are right here to stay, and we can not hold out for customers globally to discover our manufacturer and add them to their day-to-day dessert regime,” Mr. Greenfeld mentioned.

Christopher Lewis

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