BOULDER, COLO. — Aguas frescas are producing a splash stateside, buoyed by new launches from big brands which include Chipotle Mexican Grill and The Coca-Cola Co. Client fascination in the Latin American refreshment has grown approximately 42% more than the earlier yr, according to Tastewise, a food stuff and beverage market details platform.
Various many years back, Juan Ignacio Stewart started bottling the beverage — recognised as refrescos or only frescos in his native Guatemala — to market at Colorado farmers marketplaces. The drink, formulated with drinking water, hibiscus and a touch of sugar, was a strike among the community community, marking the start of Frescos Naturales. Nowadays, the brand name gives 6 sparkling solutions, such as hibiscus, tamarind, passionfruit, pineapple, guava and mango, marketed in espresso retailers and grocery suppliers in the Boulder and Denver places and rolling out to a number of Kroger divisions such as Ralphs and King Soopers.
A the latest look on the television demonstrate “Shark Tank” is envisioned to accelerate demand from customers for the culturally inspired concoction.
“Using recipes of escalating up back again house in Guatemala, I developed Frescos Naturales, the 1st entire line of much better-for-you sparkling aguas frescas,” Mr. Stewart stated for the duration of his pitch featured in the episode, which aired Jan. 20. “We use just three elements, a single of individuals becoming water, then the greatest high quality fruits and flowers, and then just a minor bit of sugar to wrap them up great.”
He extra, “Every Latino that you know in the United States beverages this and has experienced it all their life… but you go to the retail store, and you really do not obtain it.”
The panel of investors praised his vitality and entrepreneurial spirit but shown reluctance in backing a beverage startup thanks to the industry’s lots of challenges, including competitiveness and prices.
Finally, Mr. Stewart founded a partnership with visitor Shark Daniel Lubetzky, founder and chief effects officer of Kind Snacks and co-founder of SOMOS Meals, to place Frescos Naturales for future growth. When an financial investment offer was reviewed for the duration of the recording, Mr. Lubetzky has due to the fact committed to giving methods and mentorship to Mr. Stewart, who introduced a very hot sauce organization prior to founding the beverage organization.
“Going into the ‘Tank,’ he was surely the one I desired to operate with,” Mr. Stewart mentioned in an interview with Food stuff Business enterprise News, citing Mr. Lubetzky’s integrity, business enterprise savvy and a shared cultural link. Mr. Lubetzky is Mexican-American.
For the duration of the episode, Mr. Lubetzky noted the marketplace opportunity for aguas frescas, telling the fellow Sharks, “This actually is on trend. It is a person of the most popular areas.”
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