Mid-Day Squares raises $10 million in funding

MONTREAL — Mid-Working day Squares, a millennial-led maker of functional chocolate bars, has lifted $10 million in Collection C funding led by Siddhi Capital.

Described by its founders as a present day-day Hershey Co., the startup provides organic and natural, plant-primarily based bars formulated with hemp protein, sacha inchi protein, pumpkin seeds, dates, yacon syrup, maca powder and pink salt, topped with a layer of uncooked darkish chocolate. Types include things like fudge, almond crunch and peanut butter. Goods are readily available throughout Canada and the United States, which include Sprouts Farmers Market place nationwide and Complete Meals Industry in select regions.

Mid-Day Squares is on observe to produce $17 million in profits this year and $36 million subsequent 12 months, explained Nick Saltarelli, who co-started the small business with his wife, Lezlie Karls, and her brother, Jake Karls. The new capital will assistance expanded retail distribution and development of a producing facility in the United States.

The firm also padded its leadership crew with crucial hires, Mr. Saltarelli reported. Former Sysco government Vanessa Palumbo has joined as chief money officer. Mike Scavuzzo, with prior stints at RXBAR and Crimson Bull, is vice president of sales. Corrie Higgins, who most just lately led revenue in Canada for Move H2o, was tapped as director of Canada. Kevin Pocklington, a PepsiCo veteran, grew to become vice president of operations. Lea Chaussee, formerly with the Bel Group, is director of human resources.

Since its founding four yrs in the past, the leaders of Mid-Working day Squares have documented the greatest and brutally unfiltered times of the company on social media. A videographer was an early addition to the staff to seize the hijinks and hiccups, mishaps and milestones. Mr. Saltarelli has likened the business enterprise to a “reality exhibit on Instagram,” in which it has more than 76,000 followers.

Mid-Day Squares ideas to include its fourth flavor, cookie dough, afterwards this calendar year. Mr. Saltarelli explained the corporation has a “clear path” to obtaining $100 million in income on its present-day item presenting by growing distribution and continuing to drive solid velocities in North The united states.

“Nobody believes us that we want to do this for 20 several years, and I hope that every year that goes by, that individuals will commence to truly believe that we’re in this article for the extensive haul,” he instructed Food items Enterprise Information. “And I hope in time we’ll be known as the mad little ones who in fact know how to execute.”

More investors in the spherical incorporated Boulder Meals Team, Selva Ventures, Harlo Enjoyment, Peter Burns, David Cynamon, Mike Fata, Bobby Parrish, David Meltzer, Noah Brennan, Clayton Christopher, Gurdeep Prewal, Dylan Barbour, Rachel Mansfield, Elly Truesdell and Alexandre Guertin. 

Christopher Lewis

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