Packaging update boosts accessibility of Kellogg cereal

Struggle CREEK, MICH. — Kellogg Co. is introducing NaviLens technology to the packaging of 4 cereal versions in the United States to improve accessibility for blind and low vision shoppers. Involved in the packaging update are Kellogg’s Corn Flakes, Distinctive K Initial, Rice Krispies and Crispix.

Kellogg started rolling out packaging with NaviLens accessibility capabilities in the United Kingdom in 2022. At first printed on Specific K packing containers, the company transitioned all other United kingdom cereal makes to the new packaging during the 12 months.

“The heart of Kellogg’s Greater Times Assure ESG method is the advancement of sustainable and equitable entry to food items,” said Charisse Hughes, main brand and innovative analytics officer at Kellogg. “We function tricky to believe outside the box to make sure our products and solutions are obtainable to as a lot of individuals as doable. Many thanks to the hard perform of our cross-useful groups, we’re ready to adapt and leverage this technological innovation to ensure we’re living by our intent — to create a spot at the desk for everyone.”

NaviLens offers a high-contrast sensible code comprised of colorful squares on a black track record that consumers can detect and scan with the NaviLens and NaviLens GO applications. The apps can find the smart codes from a number of feet absent and help navigate shoppers to the product. Applying the apps, buyers can listen to the name, package deal dimensions, dietary facts and far more facts about the cereal in up to 36 unique languages.

In addition to the packaging update, Kellogg has dedicated to introducing NaviLens codes to all the company’s US-dependent corporate facilities by the stop of 2023. The company’s enterprise worker resource team Kapable, which focuses on escalating inclusion and accessibility for disabled workforce, partnered with Kellogg’s Completely ready-To-Try to eat-Cereal business enterprise unit to spearhead the initiative. The co-chair of Kapable, Bethany Foor, a member of the Kellogg company affairs workforce and somebody who has Usher syndrome — the leading result in of deaf-blindness — commented on the company’s efforts to increase inclusion.

“Despite my progressive reduction in eyesight and hearing, I have managed to develop a abundant, satisfying profession at Kellogg,” Ms. Foor claimed. “The business lives its mission, is fully commited to equity, range and inclusion. I’m honored to be equipped to play a portion in creating some of Kellogg’s most iconic goods extra available, and grateful for my colleagues and our leaders who are serving to us produce far better times for the blind and these with vision loss.”

Christopher Lewis

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