Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance


Yahoo and Citibank have teamed up to start Everyday living and Income, a devoted private finance hub geared in the direction of various audiences, providing refreshing perspectives on money, and equipping them for their economical journey across different everyday living phases. Hosted on Yahoo Finance in Singapore – the #1 source for enterprise and finance news in the state – Life and Income will see Citibank share specialist insights and suggestions on private finance with readers.

While financial literacy in Singapore is the greatest in Southeast Asia, swift modifications in the fiscal landscape, technological advances, as perfectly as switching life-style behaviors and lifetime expectancy keep on to gasoline developing fascination in particular finance as they develop their aspirations. While there is no lack of information and facts accessible online, Singaporeans are significantly discerning with their finances and on the lookout for sources and information they can have confidence in.    

Seeking to empower audience as they regulate their funds and assume about their potential, Daily life and Dollars will function a specially curated variety of original information contributed by and jointly with Citibank, as very well as pertinent aggregated material from Yahoo Finance. With insightful explainers accessible in several multimedia formats this kind of as content, films, and podcasts, the hub will include a extensive array of topics all over own finance and way of life. These involve conserving, investing, advancing careers, attaining operate-daily life harmony, sustainable residing, parenting, and other individual finance and life style pursuits. 

With a aim on enabling readers to live richly – economically, bodily, and emotionally – the written content will deal with misconceptions, encourage new lifestyle habits, and deliver actionable tips for viewers of different lifetime stages. Between them are first jobbers searching for economical independence, starter family members purchasing their aspiration residences, mid-vocation professionals progressing by means of milestones, and seasoned achievers organizing their suitable retirement.  

“As a foremost source for finance news, Yahoo is concentrated on giving information and info that will assistance give our visitors the self confidence to make intelligent economic conclusions. We are thrilled to associate with Citibank and establish empowering content on private finance, and enable drive meaningful connections with audiences trying to get rich insights that will help them reach monetary empowerment and lead their wanted lifestyles,” explained Carol Tay, senior director sales Southeast Asia, Yahoo.

“Our partnership will give viewers the chance to obtain Citibank’s hottest particular finance insights and tips, as very well as better provide our purchasers with an additional supply of trustworthy finance-related content material. We hope to offer a fresh and trustworthy economic point of view to those navigating life’s milestones, leveraging Yahoo’s strong editorial experience and sizeable organic and natural database,” mentioned Mylene Ong, head of digital product sales and marketing and advertising, Citibank Singapore.

Christopher Lewis

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