OAKLAND, CALIF. — Functional soda model Olipop raised $30 million in a Series B funding round at a $200 million valuation.
Launched in 2018 by beverage business people Ben Goodwin and David Lester, Olipop is on a mission to disrupt the soda marketplace with its gut-helpful formulation and nostalgic flavors. Each and every can of Olipop incorporates 45 or fewer calories, no extra than 5 grams of natural sugars and 9 grams of prebiotic plant fiber, which is one-3rd of the daily advisable amount of money. Types incorporate classic cola, strawberry vanilla, classic root beer, cherry vanilla, ginger lemon and orange squeeze.
“Americans have loved soda for around 125 several years,” Mr. Goodwin said. “It has deep psychological and cultural resonance for individuals, and the classification has come to be intertwined with our day by day life. Our intention has always been to offer a product or service that can certainly occupy the space conventional soda has crammed when also contributing to consumers’ nicely-remaining.”
Olipop will earmark the Collection B funding to build new items, develop its team, tap into new marketing channels and develop its e-commerce and wholesale channels. The round was led by Monogram Capital Associates, which led the company’s $10 million Sequence A fundraise in 2020, with participation from movie star buyers Camila Cabello, Priyanka Chopra Jonas, Paul Klein, Patrick Schwarzenegger, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic and Gwyneth Paltrow.
“These famous people and expertise will assistance us reframe shopper notion of soda within just American lifestyle,” Mr. Goodwin mentioned.
Also contributing to the round were Indra Nooyi, previous chief govt officer of PepsiCo Jay Livingston, main promoting officer at Shake Shack Anjula Acharia, founder of A-Sequence Administration & Investments Payal Kadakia, founder of ClassPass and Moj Mahdra, co-founder of Beautycon and returning early trader Rocana Venture Associates. Practically a dozen further small business and entertainment specialists also participated in the spherical, such as leaders at TikTok, Snapchat, Equinox, Summer time Fridays and far more.
“Today’s customers are significantly centered on lessen-sugar solutions that really don’t sacrifice taste and consist of useful positive aspects these types of as increased gut and immune health and fitness,” stated Jared Stein, a associate at Monogram who is signing up for Olipop’s board as portion of the $30 million fundraise. “We feel strongly in this mission and are energized to amplify our partnership to carry considerably-desired innovation and useful wellness added benefits to a conventional soda featuring that is so ripe in its want for improved-for-you options.”
Olipop is one of 7 emerging makes in the newly designedAlliance to Manage Abnormal Sugar. The group, which also features Enlightened, HighKey, Koia, Lemon Perfect, Super Coffee and A few Wishes, gives discount rates to consumers as incentives to cut down sugar consumption.